Marketing workshop: branding


Our three teams of students: Marketing, Business & Product Development have designed a series of workshops for the women of Ajkem’a Loy’a.

Our brave Marketing Team members – Aashrita, Aparna, Nick & N’deye – kicked off our workshop series with their first on branding. They walked the women through exercises in self-branding and identity, colors, shapes, and symbols, and culminated with potential redesigns of their association’s logo. The main question of this three-hour session was – how do you design a brand so that it represents the characteristics you are hoping to communicate?

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