Logo prototypes

We want to help Ixoki A’J Quiemo L’ (the Mayan weavers cooperative in Santiago Zamora) brand themselves so as to create stronger promotional materials for them to distribute in Antigua and attract more tourists to their village.

Here are some ideas we developed this weekend and which we will present to the group tomorrow.  The colors were extracted from the colors of their woven goods, the combination of typefaces was to emphasize the high quality with the handmade, and the patterns were both a reference to weaving as well as (particularly the last one here on the right), the mountains which are part of the village’s gorgeous landscape.

Which is your favorite logo?  1,2,3,4?  Leave us a comment and help us decide!

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Comments

  1. Great job guys!
    I like the first logo the best, mostly because the threads overlap rather than running parallel–much more like weaving. I am glad you’re having a good time.
    meret

  2. Great to hear Parsons students are back in Guatemala working with these amazingly talented women. My vote is for the first logo.

    Look forward to reading more about your work this year.

    Ariel

  3. Also 3rd one, clean, iconic with the zigzag that is a classic weaving pattern “sarga”, vibrant ans solid and the font choices stand in contrast and add legibility. Also i can imagine a small embrodered label, esy to adapt to printed materials and can be reproduce in their weavings.

  4. 1 or 4- my immediate response without reading the writing is weaving and mountains from these logos, awesome!

  5. Thank you, all so much for the comments. Your feedback is invaluable! The student team is actually going to engage the artisan cooperative in an activity tomorrow so as to adapt any/all of these with their input. We want them to go through the exercise of extracting colors that they feel should represent them, and we’re most interested in seeing what happens when we ask them to draw a representation of their weaving. We will keep you posted!

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