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Parsons the New School for Design

Archive for September, 2011

The product line of Barco for F’12

Saturday, September 17th, 2011

Mish - gris - 29 x 210 cm

Mish - verde mostaza - 29 x 210 cm

Jade - cemento - 22 x 195 cm


The product line of Ajkem’a Loy’a for F’11

Saturday, September 17th, 2011

scarf Catarina

scarf Arco Iris


Summer 2011 in San Lucas Toliman

Saturday, September 17th, 2011

We created a new class in the Design & Management program in the School of Design Strategies to run in Fall 2011; Small Business Enterprise: DEED.

The goal of this class is to sell the products of the artisan groups DEED works with. The first challenge to be addressed is to create a legal structure through which the products of the artisans can be imported and sold in the USA. The ultimate goal for DEED is to sustain itself by generating income both for the artisans and for the activities of DEED. The mission of DEED is two fold, one is to support the artisans to develop income generating activities, sustaining themselves through their crafts and secondly, to provide as many real world hands-on learning experiences as possible for students and faculty from all over the New School.

In preparation for the class we provided the women of Ajkem’a Loy’a and Barco with a small stipend to develop a new product line for the students to work with. In August I traveled to San Lucas Toliman for 8 days together with Rachel Young and Shari Diamond to meet with the women, see the products they had developed, further develop their new product lines as needed and create ‘look books’ for both the women and DEED. The ‘look books’ will serve as a tool to facilitate communication between the students and the women about the products.

Rachel Young is a rising senior in the Integrated Design program and was in the DEED Spring class ‘Designing Development’. Shari Diamond is a full-time Parsons faculty member and a professional photographer. Maria Jose, the DEED intern in Guatemala, joined us for one day.

When we arrived on Friday in San Lucas Toliman, we had an appointment to meet with the women of Ajkem’a Loy’a. It was very nice to see them again and to introduce the group to Rachel and Shari. We asked the women to share with us the products they had developed using the stipend. They showed us three new scarves, which were color variations on products they had made before. I was slightly disappointed and expressed my concern that they didn’t develop new designs, which would distinguish Ajkema’s Loy’a products from the products already available on the market? We discussed the importance for them to distinguish themselves. I showed Shari and Rachel the products developed in earlier design workshops with Ajkem’a Loy’a and we all agreed that we would make a selection for a product line based on all products they had made over time. We put together a collection of 10 pieces consisting of bags and scarves. We went over all products together and spoke about price point and how some of the bags could drop in price if they eliminated some of the seams and found less expensive leather from another source. Sandra of Ajkem’a Loy’a was sure we could lower the current price 30%.  The price point is determined by adding the hourly fair wage of the women and the cost of materials.

We agreed that we would all meet again on Monday morning. Maria Jose, our intern from Guatemala City would join us to further facilitate our conversation. It was the first time for me to meet Maria Jose and she proved to be a wonderful mediator. We agreed that the women would begin making samples of color variations of the scarf designs we selected. Sandra would finish a weaving she had started to become a simple tote bag.

Selecting products with Ajkem'a Loy'a