Marketing workshop: branding


Our three teams of students: Marketing, Business & Product Development have designed a series of workshops for the women of Ajkem’a Loy’a.

Our brave Marketing Team members – Aashrita, Aparna, Nick & N’deye – kicked off our workshop series with their first on branding. They walked the women through exercises in self-branding and identity, colors, shapes, and symbols, and culminated with potential redesigns of their association’s logo. The main question of this three-hour session was – how do you design a brand so that it represents the characteristics you are hoping to communicate?

Share

Share on facebook
Share on twitter
Share on email
Share on print

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

First stop: Antigua

Antigua was the perfect place to spend our first night in Guatemala. Despite the never ending rain from two tropical storms, we couldn’t wait to wander around town and discover

Read More »

Workshop: How to Export

Per Ajkem’a Loy’a’s request, on Sunday afternoon students led a workshop which focused on exporting. The workshop was divided into three parts. The first, focused on what needs to be

Read More »
Categories

Related Posts

Dancing

Dancing is central to latin culture and is already playing a big role in our time in Guatemala. On the first day the women of Ajkem’a Loy’a performed their typical

Read More »

Our student team

Every time I travel with a team of students for an international project, I truly believe that group could never be surpassed in their energy, skills, support for one another,

Read More »