Marketing workshop: branding


Our three teams of students: Marketing, Business & Product Development have designed a series of workshops for the women of Ajkem’a Loy’a.

Our brave Marketing Team members – Aashrita, Aparna, Nick & N’deye – kicked off our workshop series with their first on branding. They walked the women through exercises in self-branding and identity, colors, shapes, and symbols, and culminated with potential redesigns of their association’s logo. The main question of this three-hour session was – how do you design a brand so that it represents the characteristics you are hoping to communicate?

Share

Share on facebook
Share on twitter
Share on email
Share on print

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Summary, summer 2010

Our last few days in Guatemala were so hectic we did not get around to blog and report back on all of the work we were able to accomplish. Now,

Read More »
Categories

Related Posts

Our student team

Every time I travel with a team of students for an international project, I truly believe that group could never be surpassed in their energy, skills, support for one another,

Read More »

a design that Romelia and Cindy collaborated on all women are weaving real size now, no more small experiments Gloria and I collaborate on a design for the sleeves of

Read More »