Pascale and 5 Parsons students who will be focusing on the development of new products with Ajkem’a Loy’a have arrived to San Lucas and they will continue blogging from there keeping us updated! Some of the things they will work on – critiquing current designs, building on what has been done to adapt towards new products, tags for products, an online and print catalogue, a website for Ajkem’a Loy’a, and finally, helping them setup the new computers which were donated to the association and which they want to use to further support their work and to serve as another way to generate income (by renting them, or teaching computer classes.)
Marketing workshop: branding
June 5, 2008
Our three teams of students: Marketing, Business & Product Development have designed a series of workshops for the women of Ajkem’a Loy’a. Our brave Marketing Team members – Aashrita, Aparna,